Featured Insights

The Impact of System Use on Task Performance

  • Nov. 5, 2019
  • Adaptive system use, Exploitative and explorative system use, Task performance, Complementarity
  • Journal of the Association for Information Systems

Problem:

It is widely accepted that information systems have an influence on performance. However, literature is still in disagreement about the strength and direction of the influence. Does system use affects users’ task performance positively, negatively, or insignificantly? This knowledge gap makes it difficult for us to understand the deeper interrelations between system use and task performance.


The unresolved situation makes it hard for practitioners to justify IT investments by expected ...

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What successful online petitions have in common

  • Nov. 5, 2019
  • Online petition, Petition success, Content analysis, Political persuasion, Cognitive appeal, Emotional appeal, Moral appeal, change.org, Analytics
  • Journal of the Association for Information Systems

Problem:

Online petitions play an increasingly important role in the political life of many countries. They are a powerful tool for motivating political change, allowing people to easily participate in the political discourse and eventually influence policy- and decision making. Despite their growing popularity, the success rate of online petitions is still regrettably low.


To better understand what differentiates successful from unsuccessful petitions, this paper investigates how textual information...

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Pricing or advertising? A game-theoretic analysis of online retailing

  • Nov. 5, 2019
  • Advertising, Electronic commerce, Online retailing, Price dispersion, Search costs
  • Journal of the Association for Information Systems

Problem:

Pricing and advertisement are two of the most important instruments for online retailers (e-tailers) to attract and compete for customers. At the same time, these two dimensions have a considerable impact on the costs and profitability of such firms. Knowing such strategies and their impacts is key in maintaining competitive advantage. In order to attract customers, it is essential to consider not only consumer behavior and market segment, but also competitor`s strategic response.

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